Kate Welshofer created a monster — actually, she created a whole bunch of them and they just keep multiplying. Oops. Secret Monster Project started as a fun, silly, no-stress, daily creative practice on New Year’s Day 2023. A lifelong doodler, Kate started posting her artwork on Instagram: a monster a day — to keep the burnout away.

Little by little, the monsters found their way into the hearts of some loyal fans, even becoming the subject of Kate’s first book: You Monster (That’s a Compliment.) After nearly 30 years of working in television news, Kate left her on-air job in 2024 to pursue a more creative path.

The monsters are a big part of her mission to give people a break and encourage any one of any age to embrace art, creativity, positivity, and play.

Follow ALONG WITH KATE’S WORK:

Instagram: @katewelshofer /// @secretmonsterproject